Measuring Emotion

Reactions To Media

Case Study

Measuring Human Emotion: Reactions To Media Stimuli

This case study outlines the use of Shimmer’s GSR+ and optical pulse sensor in a Group Quantification experiment involving 100 adults. The experiment gathered emotional response data from the group during a screening of short films. The films were chosen by the team which contained a variety of themes, in order to elicit different types of reactions from the audience.

Case Study - Measuring Human Emotion: Reactions To Media Stimuli
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