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Boston 18th October 2018, – Geoff Gill, President of Shimmer Americas and pioneer in the Neuromarketing industry, talks to Bob Lederer, the host of Research Business Daily Report (RBDR), on the challenges the neuromarketing industry faces and why neuromarketing, particularly biometrics, will fundamentally change the marketing research industry in the future. ‘The true potential of neuromarketing will be reached when we break the current paradigm’ notes Gill.  He calls on the industry to address today’s challenges while positioning itself for the future.

Take a look at the discussion HERE to get a view into the future of marketing research.

Geoff Gill, President Shimmer Americas, and Bob Lederer, President RFL Communications, Inc

Take a look at our latest solution NeuroLynQ to see how Shimmer is addressing the cost, time, and usability challenges of Neuromarketing.


About Shimmer Research
Shimmer is a leading technology company providing clinical-grade wearable wireless sensing technology.  Shimmer’s NeuroLynQ system is specifically designed to meet the needs of the market research market, allowing real-time analysis of up to 45 individuals in a natural setting and seamlessly integrating into standard research techniques.
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